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sugarcoat
verb
to make (something difficult or distasteful) appear more pleasant or acceptable
Synonyms: pacify, soothe
Antonyms:agitate, incite, upset
There was no way to sugarcoat the bad news.
hallmark
Noun /ˈhɔːlmɑːk/
a mark stamped on articles of gold, silver, or platinum by the British assay offices, certifying their standard of purity.
Synonyms: assay mark, official mark, authentication mark, stamp of authenticity, stamp of authentication, distinctive feature
token
Noun /ˈtəʊk(ə)n/
a thing serving as a visible or tangible representation of a fact, quality, feeling, etc.
Synonyms: symbol, sign, emblem, badge, representation, indication
I wanted to offer you a small token of my appreciation
insignia
Noun /ɪnˈsɪɡnɪə/
a distinguishing badge or emblem of military rank, office, or membership of an organization
Synonyms: badge, crest, emblem, symbol, sign, device
a khaki uniform with colonel's insignia on the collar
ploy
Noun /plɔɪ/
a cunning plan or action designed to turn a situation to one's own advantage
Synonyms: ruse, tactic, move, device, stratagem, scheme
the president has dismissed the referendum as a ploy to buy time
resolute
Adjective /ˈrɛzəluːt/
admirably purposeful, determined, and unwavering
Synonyms: determined, purposeful, purposive, resolved, decided, adamant
Antonyms: irresolute, half-hearted
he was resolute in his fight to uphold liberal values
determined
Adjective /dɪˈtəːmɪnd/
having made a firm decision and being resolved not to change it
Synonyms: intent on, bent on, set on, dead set on, insistent on, fixed on
Antonyms: irresolute, weak-willed, pusillanimous
Alina was determined to be heard
elementary
Adjective /ɛlɪˈmɛnt(ə)ri/
relating to the basic elements of a subject
Synonyms: basic, rudimentary, fundamental, basal, easy, simple
Antonyms: advanced, difficult, complicated
an elementary astronomy course
potential
Adjective /pə(ʊ)ˈtɛnʃ(ə)l/
having or showing the capacity to develop into something in the future
Synonyms: possible, likely, prospective, future, probable, budding
a campaign to woo potential customers
capability